PLBY Group
Launching a Superior Cross-Cloud PLBY Experience to Effectively Empower the Customer’s Pleasure, Curiosity, & Privacy
To power PLBY’s suite of brands and mission to bring “Pleasure for All”, my team and I worked to build a cohesive, compelling multi-brand shopping experience with a sticky, organic, empowering community of like-minded individuals to support PLBY’s mission.
Partnering with the Salesforce PLBY account team, we built a Customer360 model to better understand consumer interactions with PLBY, market effectively, and build a discrete, private community to support sexual health and wellness lifestyle to build customer loyalty for life.
The results?
“The entire PLBY team loved the story and completely bought into the vision… We solidified Salesforce as the vendor of choice and this would not have been possible without your team’s support.”
-Alan Morton, Manager, Salesforce
👩🏻💼
My Role:
Customer Research & Discovery, Workshop Facilitation, Creative Strategy, Product Marketing, Content Writing, Design, Project Management
Note: Each of the examples below show only a snapshot of their respective presentations or exercises, and are shortened samples that have been scrubbed for confidential content.
